Storytelling + Technology = Engagement

We believe that sharing Milwaukee Water Stories is a critical lever to support Reflo's mission to catalyze amazing community green infrastructure in Milwaukee. Water flows through our lives, jobs, environment, and society, but too often the relationships seem invisible. Reflo uses technology and storytelling to make these connections visible, tangible, and motivational by leveraging three digital engagement projects (the map, the app, and the game) and one amazing mobile venue, the Virtual Water Table.

Milwaukee Community Map

Reflo curates the Milwaukee Community Map in Google Earth, a free resource of, by, and for the community focused on exploring the Milwaukee community’s relationship to water. Supported by dozens of stakeholders, it’s perfect for student and citizen engagement.

Water Story MKE Adventure App

Our free place-based mobile app is your passport to discovering Milwaukee’s hidden water stories. Perfect for school or social outings, just download the app and travel to six different places to discover water history, personal stories, and green infrastructure hidden in plain sight.

Virtual Water Table & More

You have to not only see it, but touch it to believe it. The Virtual Water Table is a mobile education/engagement unit our team can deploy to your school or event to make tangible connections about water. It features an Augmented Reality Sandbox and a digital role-playing game.

Special Features

Read in-depth feature stories that inspire and inform.

Engagement Menu

See how our tools can help educate and engage your audiences.

Annual Report

Review milestones achieved and the impact of outreach.


Thank you for everything that Reflo did to make our Family Day: Great Lakes Cycle program a roaring success. From the start, you were a generous and gracious collaborative partner who worked with us in an organized, thoughtful, and professional way. Through those efforts, you brought a dimension to this program that we simply could not have begun to replicate. I’ve worked on many collaborative programs throughout my career, and this was one of the most rewarding. And that Virtual Water Table of yours is downright amazing.
— Susan Longhenry, Director and Chief Curator Haggerty Museum of Art Marquette University, 2019

Thank you so very much for speaking to the students about our local watershed. It is so valuable and inspiring to have you working to protect something so important to Milwaukee, to Wisconsin, and to the world. ... Thanks again for the amazing presentation. The girls raved about the Milwaukee Community Map and understanding things they have seen but didn’t understand in the city (like the pipes draining water into common areas). Some girls were learning about GIS and thought it was cool to see it in use. WELL DONE!
— Jamie Lemminger, Divine Savior Holy Angels High School, 2018

I am a member of Friends of Lincoln Park and our neighborhood coalition “Save Our Pool.” We want to thank Deidre Peroff at UW Sea Grant, Milwaukee Water Commons, and Reflo for creating the maps that helped us save the Schulz Aquatic Center in Lincoln Park. We were able to present the map to our County officials as evidence of a racial disparity that exists and was at risk of being expanded. We had our neighborhood kids make posters about what losing “Milwaukee Swims” would mean to the water safety of our neighborhood residents, especially children. I mentioned the maps in testifying before a Wisconsin State Assembly hearing on how “Save Our Pool” taught our children about democracy and the health of their community.
— Sally Callan, Friends of Lincoln Park, 2018
We as a collective group felt that the greatest benefits of the [Virtual Water Table] were that the students were able to have a hands-on experience, learned how different land structures affected water flow and drainage, that having this experience led to both teachers and students having additional questions about water (for example erosion and its effect on water quality, how water actually filters in the ground, how this project could be used to link our playground project in the fall, and this project showed students how technology can help us learn in more ways than just playing a video game.)
— Rebecca Akin, Burdick School, 2019